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What Makes A Great Blog? Part 1

Posted by admin on 26 February 2008

All this talk about Firepow helping your blogging so immensely raises the question, “What exactly IS a great blog?” Or perhaps more importantly, “What is required to become a successful blogger?”

Big question:

Allow me to offer at least a start to an answer to this question, and in doing so offer some further insight into the advantages of Firepow.

1. Quality Content

It’s king and will continue to be so. Of course the words “quality” and “content” only have meaning relative to the niche you’re in - whether it’s video or audio they want, funny or informative stuff - you’ll make the most money by having the best content for your niche, fullstop.

While the BEST content doesn’t get created by software (in most cases anyway!) certain tidbits of software can help make your content BETTER. Whether it means slotting in a relevant video (like the preview plugin video I hope you’ve seen), maintaing a consistent frequency of posting, sourcing the best info to allow you to CREATE the best content yourself, or a host of other spice ups, Firepow will go as close as possible to having you covered on this front :)

2. Usability:

Having great content is one thing but having your content available on your blog in a way that allows the user to take full advantage of it is another. This covers issues such as the layout of your blog, the way the categories, pages, and tags are presented and organized - The ability for users to share your content with their friends and otherwise interact with that content via comments, polls, and more.

3. Great Marketing

You might have great content but in alot of niches, so does everyone. Quality content is king but it’s not enough on it’s own - even a king needs an army, and a bunch of servants and advisers to help him do his job.

Successful blogging is about having the ability to get the word out about your great content, and there surely are many ways to do that. Successful bloggers know about their target market, and they both write and promote their site with that small (or big) group as their focus. They have an intimate knowledge of their target market and choose their methods of promotion based on that knowledge - they don’t blast social networks just because it’s the IN thing - instead they focus on the promotional methods that they know from research and testing, will most effectively reach their audience.

I’ve created Firepow with this knowledge in mind and like I mentioned, have tried to incorporate certain features into it, to help with or optimize each of these factors of successful bloggers. The goal of this being, to make it possible for the average guy to become a successful blogger/niche marketer if they so desire.

We’ll continue this discussion in my next post.

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