Adsense Released Scrolling Ads - But Was Firepow Doing It First?
It was really interesting for me to see that Adsense recently released “Scrolling Ads”.
To be honest I didn’t even have time to check it out but I assume what it was is dynamic Adsense ads, where the ads are visibly moving on the page and scrolling through a number of ads rather than a static display.
It was really interesting because months earlier I’d created a plugin for Firepow that does very similarly.
This plugin lets you choose an element of your sidebar that is a list, for example your recent posts, or your categories…
It lets them be displayed not statically, but by physically scrolling down your sidebar. So when you look at your sidebar, you see your recent posts rolling through, one after another
What’s so good about this?
Well besides making your site look cooler…
1. It means you can expose your readers to a wider range of your blogs content meaning more chance of something appealing to them and them staying on your site for another post.
and 2. It can help increase the average time a user stays on your site - a factor many believe will become an important determinant of search engine ranking.
It’s hard to show a screenshot of this plugin because it wouldn’t catch the “dynamic-ness” of it - but let me assure you, it’s pretty darn cool 
Launch is now less than a month away!
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No Thanks. When I see scrolling anything I leave the site. (Likely you do to.) A little motion is ok. But it had better stop quick. The best ads do this. Move then stop in 5 seconds or so.